You trained to teach Pilates. Nobody trained you to run the business.
The Pilatespreneur Academy is my step-by-step course for Pilates teachers and studio owners. Forty-one lessons take you from your values and your why to a business plan, healthy finances, sound policies, marketing that sounds like you, and the people who help you grow. Self-paced, online, and built on my book Pilates & Purpose.
- 23 chapters
- 41 lessons
- 39 videos
- 11 downloadable worksheets
- Lifetime access
- Start any time
Being a great teacher and running a great business are different skills.
You know how to read a body, cue a movement and hold a room. Then the class ends and the other job starts: the bookings, the pricing, the insurance renewal, the social post you haven’t written, the teacher who wants more hours, the spreadsheet you keep meaning to open.
Teacher training taught you the method. It almost certainly didn’t teach you how to set a price that pays you properly, write a business plan, manage risk, or market yourself without feeling like a salesperson.
So you do what dedicated teachers do. You work harder. You teach more. And the business side quietly takes over the time and energy that drew you to Pilates in the first place.
It doesn’t have to work like that. Building a business is a lot like learning Pilates: movements that look simple turn out to be complex, and you progress by layering one skill on the next. The Pilatespreneur Academy gives you those layers, in order.
The business education Pilates teacher training leaves out.
The Pilatespreneur Academy is a self-paced online course for Pilates teachers and studio owners who want to turn their passion into a business that is structured, sustainable and rewarding.
I teach every lesson myself, on camera, in the same warm and practical way I teach a class. Each idea comes with a tool you can use straight away: a worksheet, a template, or a set of questions to answer about your own business.
By the end you will have:
- Clarity on what you want, so your business reflects your values and ambitions
- A written business plan and strategic direction, not just good intentions
- A clear view of your money: your budget, your pricing and your mindset about both
- The policies, insurance and risk management that protect you and your clients
- Marketing that sounds like you: your message, your logo brief, your website and your social posts
- Systems and boundaries that give you back time for the work you love
Whether you are setting up for the first time or strengthening a studio you already run, start where you are. Small, intentional changes add up.
Your path, step by step
Eight stages take you from “where do I start?” to a business that runs well. Open any stage to see its lessons.
Stage 1. Start with you Chapters 1–6You finish with: A completed Wheel of Life, your core values written down, and a why you can say in a sentence.
Before strategy, clarity. You look honestly at your whole life, name the values you won’t compromise, and find the why that keeps you going on hard days. Then you learn to manage your energy, not just your hours.
Lessons
- Welcome
- Wheel of Life (worksheet)
- Identify Your Core Values (worksheet)
- Gain Clarity
- Your Why
- Energy versus Time
Stage 2. Set direction and protect your time Chapters 7–10You finish with: SMART goals on paper and a weekly way of working that serves them.
You turn intentions into goals you can measure, decide what matters most in life and business, and pick up two proven methods for getting the right things done: the Pomodoro technique and WOOP.
Lessons
- Goals and Objectives
- SMART Goals (worksheet)
- Your Priorities in Life and Business
- Productivity and the Pomodoro Method
- WOOP
Stage 3. Find your place Chapters 11–13You finish with: An ideal-client profile and an action list.
What picture are you painting? You define your unique position, find your niche, describe the client you most want to serve, and turn all that clarity into action.
Lessons
- Your Unique Position
- Find Your Niche
- Ideal Client (worksheet)
- Action from Clarity (worksheet)
Stage 4. Plan the business Chapters 14–16You finish with: A SWOT analysis and the bones of your business plan.
You write the plan. I walk you through what a business plan contains, how to run an honest SWOT analysis, and how to set your strategic direction.
Lessons
- Writing a Business Plan: Overview
- SWOT (worksheet)
- Strategic Direction
Stage 5. Get on top of the money Chapter 16You finish with: A working budget and a clear picture of your numbers.
The part most teachers avoid, made approachable. You get your finances organised, look at your money mindset, work towards being debt free and build a budget you will actually use.
Lessons
- Financials
- Get Organised
- Money Mindset
- Debt Free
- Budgeting
Stage 6. Protect what you’re building Chapters 17–19You finish with: A list of the policies your business needs and how you will communicate them, plus a risk and insurance check.
Clear policies, sensible insurance and a plan for the future. The quiet foundations that let you sleep at night.
Lessons
- Your Business Policies (written guide with reflection questions)
- Risk Management
- Assets and Insurance
- Compliance
- Succession Planning
Stage 7. Win and keep the right clients Chapters 20–22You finish with: Your prices, your core message, a logo and website brief, and a simple structure for writing social posts.
Your competitive advantage, the services you offer, how you manage client information, and how to price with confidence. Then marketing with heart: your strategy, your message, four organic marketing ideas, designing your logo, your website, and writing social posts people want to read.
Lessons
- Competitive Advantage
- Services
- Customer Information Management
- Pricing (worksheet)
- Marketing Strategy
- Crafting Your Message (worksheet)
- Four Organic Marketing Ideas
- Logo Design, in three lessons (worksheet)
- Website Design (worksheet)
- Writing a Good Social Media Post (worksheet)
Stage 8. Grow with people Chapter 23You finish with: A clear starting point for hiring and supporting a team.
The heart of a heart-centred business: the teachers and staff who work with you. I cover the essentials of human resources for a Pilates business.
Lessons
- Human Resources
Everything you get
| 39 video lessons | Every topic taught by me, in plain language, from values to HR |
| 11 downloadable worksheets and templates | Wheel of Life, Core Values, SMART Goals, Ideal Client, Take Action, SWOT, Pricing, Crafting Your Message, Logo Design, Website Design, Social Media Posts |
| A policies guide | The questions to answer before you write a single studio policy |
| A complete business framework | 23 chapters in a logical order, so you always know what to do next |
| Self-paced, on any device | Start today, pause when life gets busy, come back any time |
| Lifetime access | Your enrolment doesn’t expire, so you can revisit lessons as your business grows |
| A free 20-minute call with me | If you’d like a personal conversation about your business, book a discovery call any time |
All of this for A$197, one payment. That’s about the price of a single hour of one-to-one coaching with me, and you keep it for life.
This is for you if…
- You’re a qualified Pilates teacher thinking about opening a studio, and you want to do it properly from day one
- You run a studio already and feel the business is running you
- You teach independently and want to treat your teaching as a real business, with proper pricing, policies and marketing
- You’ve read Pilates & Purpose and want help putting it into practice
- You care about your clients and teachers as people, and want a business that reflects that
It’s probably not for you if…
- You’re looking for Pilates exercises or teaching technique. That’s the Teach Pilates with Confidence Academy, open now
- You want a get-rich-quick formula. A studio takes longer and more work than you expect, and it can be deeply rewarding when you pace yourself
- You need legal, tax or accounting advice for your country. The Academy shows you what to ask and who to ask; your accountant and lawyer give the answers
Your teacher: Tania Huddart
I have been teaching Pilates for more than thirty years, in London, New Zealand, Qatar, Bermuda and Australia.
In 2002 I opened my own studio, Hearts and Bones Pilates, built on the idea that a studio exists to serve the people in it. In 2008 I became the first instructor in New Zealand to hold the National Pilates Certification Program credential, and I remain a Nationally Certified Pilates Teacher (NCPT).
I have mentored teachers and studio owners for years, and wrote two books for them: Teach Pilates with Confidence, because teacher training so rarely teaches people how to teach, and Pilates & Purpose, a guide to building a studio from the heart.
Today I live on the Mornington Peninsula in Victoria, Australia, where I teach at Balance and Control Pilates in Red Hill and coach Pilates professionals around the world.
“When I opened Hearts and Bones Pilates, I just wanted a job I loved. What I found was a calling.”
Why I built a studio at all
Four years into teaching, I was sitting with my close friend Tony in hospital. He was very ill, and I was guiding him through gentle breath and movement to ease his pain. He looked at me and asked, “What are you doing?” He wasn’t asking about the exercises. He was asking why I wasn’t fully committing to Pilates as my life’s work.
A month later Tony died. His question became the turning point that led me to open my studio. Everything in the Academy comes from the years that followed.
Your questions, answered
I’m a teacher, not a business person. Will I keep up?
Yes. That’s exactly who the Academy is for. I explain every topic in plain language, and each lesson ends with something practical to do rather than theory to memorise. You don’t need a business background, only a willingness to look honestly at your own.
I barely have time to teach. When would I do a course?
Whenever suits you. It’s self-paced, and you can work through one stage at a time. Stage 2 is about managing your time and energy, so the course starts giving time back early.
I already have a studio. Is this too basic?
The early stages are about clarity, and established owners often find those the most useful, because they’ve been too busy to step back. The later stages on risk, succession planning, pricing and HR are where many established studios have gaps. Skip what you’ve already nailed.
I teach independently and don’t plan to open a studio. Is it still for me?
Yes. Values, goals, niche, ideal client, pricing, policies, insurance and marketing apply to any Pilates business, including a business of one.
I’ve read Pilates & Purpose. Isn’t this the same thing?
They work together. The book gives you the stories and the thinking behind a heart-centred business. The Academy turns it into action: me on video, step by step, with worksheets you fill in for your own business.
I’m not in Australia. Does it still apply?
Yes. I have taught in five countries, and the Academy is written for teachers anywhere. Where rules differ, such as insurance, compliance and tax, I show you what to ask so your local adviser can give you the right answer.
How long do I have access?
For life. Your enrolment doesn’t expire, so you can come back to any lesson whenever the question comes up.
What if it isn’t right for me?
If within 14 days you’ve worked through the first two stages and don’t feel it’s helping, send me a message and I’ll refund you in full.
Can I get personal help?
Yes. Every student can book a free 20-minute discovery call with me. If you want ongoing support, I offer one-to-one coaching for teachers and studio owners.
What currency is the price in?
Australian dollars. Your card provider converts it at checkout.
Your business deserves the same care you give your clients.
You already know how to help people move with strength and confidence. The Pilatespreneur Academy helps you build a business that does the same for you: structured, sustainable, and true to why you started.
A$197 · one payment · 41 lessons · lifetime access
Try it with confidence: if within 14 days you’ve worked through the first two stages and don’t feel it’s helping, I’ll refund you in full.
Not sure yet? Book a free 20-minute call with me.
Prefer to listen first? Season 5 of my podcast, Inside the Pilatespreneur Academy, walks through the course chapter by chapter. Start with Episode 1.